MealCraft (Case Study)

Meal Planning Tool for Nutritionists

Meal Planning Tool for Nutritionists
Designing a Meal Planning Tool for Nutritionists


Objective: Design a tool that can enable nutritionists to efficiently select meals from a database of meals, and adjust meal components based on their client’s health conditions or food preferences.


Background Information: Nutritionists often manage multiple clients, each with unique dietary needs, food preferences, restrictions, and health goals. The tool should streamline the meal planning design process, allowing for personalization in terms of ingredient selection, macronutrients, and micronutrients.

Persona

1- Nutritionist in a Diet Center

Needs: Efficient meal planning tools, quick access to nutritional information, personalized meal suggestions.

Pain Points: Managing multiple clients' diverse needs, time constraints, ensuring clients adhere to dietary plans.

Goals: Helping clients achieve health goals, providing personalized nutrition advice, improving clients' well-being.


2- Private Practice Sports Nutritionist

Needs: Customized meal plans for athletes, detailed nutritional breakdown, tracking clients' progress.

Pain Points: Balancing athletic performance with nutritional needs, constant adjustments due to clients' training variations.

Goals: Enhancing athletes' performance, preventing injuries, promoting optimal nutrition for sports excellence.

Research

Given the constraints of limited time, resources, and lack of access to existing data, a viable research approach would be Competitive Analysis (Qualitative) as the primary research method.

Identify Competitors: Using google search and google play store, I was able to search for a similar tools and filtering them based on users rating, functionality, and number of downloads.

Analyzing the features, functionalities, and UI of these apps and Look for patterns and innovative solutions they have implemented. Also, paying attention to user reviews on app stores to understand what users appreciate and criticize about existing tools in order to Identify pain points and areas where competitors are excelling.

Analyzing existing tools can help identify gaps in the market and potentially, the new design tool can address these gaps and provide a unique value proposition.

Userflow

Wireframes

Testing

Moderated Usability Testing (Pre-Launch):

  • Create interactive prototypes of specific app features or workflows.
  • Conduct one-on-one sessions with real nutritionists.
  • Present them with common tasks related to creating meal plans and customizing meals.
  • Observe their interactions and ask them to think aloud to understand their thought processes.

This method will uncover usability issues, navigation challenges, and gather qualitative insights into how nutritionists interact with the app.

Surveys, Heatmaps, and Analytics (Post-Launch):

It’s very important to monitor the design performance after launching the app to the public. It can be done by collecting data about user satisfaction and identify trends or patterns in their feedback. Also, implementing heatmap tools and analytical software to track how users interact with the app.

The final design was inspired from Google material design system and other sources like dribbble.

Future Thinking

These ideas were discovered through research and the design phase. Exploring these ideas in future phases could significantly enhance the app's overall quality and user experience.

  • Desktop Version: Nutritionists may prefer to use a desktop application when they are working in an office setting.
  • Integration with Fitness Apps: Syncing meal plans with clients' workout routines, ensuring nutrition aligns with their training intensity and recovery needs.
  • Invite clients to make an account: Instead of the nutritionist onboarding each client, it would be better to send an invite for the client to signup and enter their information. Also, they can keep track of their progress on the app as well.
  • Integration with smart watches (For Clients).
  • Partnership with big stores to shop for ingredients.
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